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Baycom is a regional communications solutions provider for a broad range of industries, primarily focused on public safety. Because of the wide variety of industries that make up BAYCOM’s customer base, their marketing strategy focuses on providing the best combination of products to meet a client’s needs, rather than using a strictly product based sales model.
The challenge with this UX design was to provide that diverse user base with a website that was solution driven, easy to navigate, and communicated their solution based model. This design also needed to be able to built to handle a large amount of diverse content that will be used to drive their social media engagements; allowing for a landing zone for potential sales leads gathered through those channels.
